Rose Quartz Realty
Aerial view of a wooded residential development parcel in Metro Atlanta

Land & Development

Land looks simple until it isn't.

Acquisition, lot evaluation, and residential development consulting for builders, developers, and investors across Metro Atlanta.

The Discipline

The parcels that trade quickly are the ones where the hard questions are already answered.

Start with what cannot be changed: topography, floodplain, stream buffers, and access. A steep rear third can eliminate the buildable footprint a pro forma assumed. Then move to jurisdiction — sewer, tree ordinance, impervious limits, and setback math vary meaningfully between DeKalb, Fulton, Cobb, and the individual cities inside them.

Finally, underwrite the exit. The best lot in the wrong price band is still a hard sell. Our development work runs backwards from the finished residence the neighborhood will actually support.

The Lifecycle

From Site to Completion

Experience and perspective across the residential development lifecycle—from evaluating the opportunity through project execution and market positioning.

  1. 01

    Site + Acquisition

    • Land sourcing
    • Site evaluation
    • Due diligence
    • Acquisition representation
  2. 02

    Predevelopment

    • Surveys
    • Plans
    • Engineering coordination
    • Utilities
    • Permitting
    • Municipal coordination
  3. 03

    Project Execution

    • Schedule oversight
    • Trade and vendor coordination
    • Field coordination
    • Selections and procurement
    • Issue resolution
  4. 04

    Closeout + Market

    • Inspections
    • CO and closeout coordination
    • Final documentation
    • Market positioning
    • Listing and disposition strategy

Selected Project Experience

Terayia Farley — Project Management Experience

Hands-on experience across residential construction, project management, and development coordination throughout Metro Atlanta.

Finished staged kitchen with a waterfall island in the Tucker four-unit residential project
Framing-stage feature wall with windows on both sides in the Tucker four-unit residential project
Finished primary bathroom with a freestanding tub and glass shower in the Tucker four-unit residential project

Tucker, GA

Multi-Unit Residential Development

Four-unit residential development managed through construction, trade coordination, inspections, finish selections, and project closeout.

Completed luxury residence at twilight in Reynoldstown, Atlanta
03 · Finished Residence
Graded site during early site preparation for a Reynoldstown residence
01 · Site Preparation
Framing and sheathing during vertical construction of a Reynoldstown residence
02 · Construction

Atlanta, GA · Reynoldstown

Luxury Residential Construction

Luxury residential new construction managed from site preparation through construction, finish coordination, and completion.

Front elevation of a custom residential construction project in Brookhaven, GA
Custom kitchen with salvaged wood beams and porcelain subway tile in a Brookhaven, GA residence
Screened porch with painted brick walls and slate flooring opening to the main living area

Brookhaven, GA

Luxury Residential Construction

Luxury residential development featuring elevated finishes and design, with project management spanning construction coordination through completion.

Additional Project Experience

Tucker, GA

Residential Construction

Ground-up residential construction managed from early site work through construction, finish coordination, inspections, and completion.

Completed front exterior of a single-level residential construction project in Tucker, GA

Decatur, GA

Residential Addition

Residential addition and renovation managed through construction, trade coordination, interior finishes, and final completion.

Finished residential addition with a black fireplace feature wall in Decatur, GA

Decatur, GA

ADU / Residential Project

Accessory dwelling unit project managed from site preparation and foundation through construction, trade coordination, finishes, and completion.

Underground plumbing and site work in progress for a Decatur ADU
Underground Plumbing
Formed foundation with vapor barrier and reinforcement prepared for slab pour
Foundation + Slab Preparation

Project experience reflects Terayia Farley's professional project management and development work. Brokerage services are provided through Rose Quartz Realty. Project roles and scope vary by engagement.

Services

How we work with land.

Land Acquisition

Sourcing on-market and off-market parcels, teardowns, and assemblage opportunities across the metro.

Lot Evaluation

Topography, floodplain, stream buffers, sewer availability, tree ordinance, impervious limits, and setback math.

Residential Development

Product positioning, price-band strategy, and phasing for small-scale infill through multi-lot developments — carried through preconstruction, schedule, trade, and inspection coordination.

Development Consulting

Underwriting the exit first — the finished residence the neighborhood will actually support — with hands-on project oversight from feasibility through closeout and disposition.

Builder Opportunities

Early access to parcels and pocket opportunities through established builder and owner relationships.

Investment Opportunities

Long-hold land, rebuild economics, and income-producing residential for investors with a horizon.

Project Management

Coordination, oversight, and strategy.

Architectural, engineering, legal, surveying, and general contracting services are performed by appropriately licensed third-party professionals.

  • Site and development feasibility coordination
  • Preconstruction coordination
  • Consultant coordination
  • Municipal coordination
  • Permit and approval tracking
  • Construction schedule coordination
  • Vendor and trade coordination
  • Field and project oversight
  • Material, fixture, and finish coordination
  • Selections and procurement coordination
  • Inspection coordination
  • Certificate of Occupancy and closeout coordination
  • Market positioning and disposition strategy

Evaluation Checklist

Ten questions before the offer.

Before an offer, we evaluate the questions that can shape a site's potential. From zoning and utilities to access, site conditions, permitting, and development constraints, our framework helps identify key considerations early so clients can make more informed decisions before moving forward.

  1. 01Topography and buildable footprint
  2. 02Floodplain and stream buffer constraints
  3. 03Sewer availability versus septic
  4. 04Jurisdictional tree ordinance requirements
  5. 05Impervious surface limitations
  6. 06Setback, height, and lot coverage math
  7. 07Access, curb cuts, and driveway grade
  8. 08Utility capacity and easements
  9. 09Comparable finished-value analysis
  10. 10Absorption and holding-cost modeling

Current Opportunities

Available parcels and development sites.

Opportunities are shared privately with qualified builders, developers, and investors. Reach out to be included on the distribution list.

Reserved for Listings

  • Parcel overview & acreage
  • Aerial and drone imagery
  • Survey and plat documents
  • Zoning and jurisdiction summary
  • Preliminary site plan concepts
  • Comparable finished-value analysis

Let's Connect

Planning your next site or project?

Whether you are evaluating land, preparing for acquisition, planning residential development, or determining the next step for a property, start with a strategic conversation.

Discuss a Property or Project